Staying ahead in today’s fast-paced industries requires more than great ideas—it demands a clear strategy for innovation and market development. Perkins Coie helps clients bring their products to markets where physical and digital worlds meet. From concept to commercialization, we deliver precise support, helping our clients achieve outstanding results. Our product innovation services guide our clients through development with tailored advice that aligns with industry requirements and market goals. We help our clients develop innovations that are groundbreaking, secure, and compliant, while building trust and capturing market attention.

Our team has advised public, private, and startup clients on hundreds of product launches across sectors, including hardware, software, mobile, cloud computing, artificial intelligence, Internet of Things, augmented reality/virtual reality, blockchain, pharmaceuticals, medical devices, diagnostics, and entertainment. We cover areas such as privacy, data protection, payment systems, online advertising, biometrics, political advertising, mapping technologies, marketplace apps, fiber optics, text messaging, gaming consoles, online pharmacies, voice chat integration, and social media services.

Our market development counsel helps clients expand and capitalize on new opportunities with strategic, tailored guidance throughout the product development and market entry life cycle. From securing intellectual property rights and managing complex licensing to ensuring compliance with international regulations, we address and overcome potential barriers. Our holistic approach integrates market developments, from competitive analysis to consumer behavior insights, enabling sustainable growth and a competitive edge in existing and emerging markets. Collaboratively, we protect privacy and security, preparing clients to succeed in evolving marketplaces.