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Justin Potesta

Profile photo for Justin Potesta
Profile photo for Justin Potesta
Counsel

Justin Potesta

Justin Potesta works with clients to develop compliance strategies for the development, deployment, and use of AI, ML, and computer vision technologies.

Justin Potesta advises companies on biometric privacy, model training and deployment, and AI governance.

Justin also regularly counsels clients on financial privacy and consumer protection issues, primarily those involving consumer reporting and risk scoring governed by the Fair Credit Reporting Act. In this space, his clients include fintech companies, background check providers, consumer reporting agencies, and digital asset and blockchain companies.

In addition to his role as an advisor, Justin defends clients in class-action litigation regarding a range of privacy and cybersecurity issues. He has also represented clients faced with regulatory investigations by the Federal Trade Commission, Consumer Financial Protection Bureau, and state attorneys general.

Education & Credentials

Education

  • Loyola Law School, Los Angeles, J.D., cum laude, Order of the Coif, Editor-in-Chief, Loyola of Los Angeles Law Review, 2016
  • Biola University, B.A., English, 2013

Bar and Court Admissions

  • Texas
  • California

Related Employment

  • Jones Day, Irvine, CA, Associate, 2018-2021
  • Extern, Hon. Jacqueline Nguyen, U.S. Court of Appeals for the Ninth Circuit, 2016

Clerkships

  • Hon. Andrew J. Guilford, U.S. District Court for the Central District of California
  • Hon. John E. Martin, U.S. District Court for the Northern District of Indiana

Professional Recognition

  • Recognized by Best Lawyers: Ones to Watch for Commercial Litigation, 2024-2025

Impact

Professional Leadership

  • Certified Artificial Intelligence Governance (CAIG/US) through the International Association of Privacy Professionals (IAPP)
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