Immersive Technology
Expanding realities in education, healthcare, gaming, and beyond.
Immersive technologies are transforming the way we experience digital content by imagining and building new worlds for video gaming, e-commerce, entertainment, healthcare, and more.
We counsel clients in the immersive technology sector, including augmented reality (AR), virtual reality (VR), and mixed reality (MR). From product development to content creation, we help clients achieve success in the ever-expanding Metaverse. We assist clients in the development, distribution, monetization, and protection of content and products. Offering comprehensive product counsel, we handle matters such as Federal Communication Commission certification, carrier negotiations for network connectivity, hardware development, and product liability. Our work extends to the establishment of immersive content marketplaces, the structuring of content development agreements, and the formulation of developer guidelines and policies, content guidelines, and rating systems.
We proudly represent many market leaders in the industry, advising the early innovators of extended reality (XR) technologies, which have expanded beyond building immersive worlds for video games. Perkins Coie’s XR Survey Report, now in its sixth edition, provides a study of the perspectives of more than 250 immersive technology startup leaders, executives, investors, and consultants and provides key insights into the trajectory and market dynamics of XR technology.
How we help clients
- Startup support and venture capital.
- Intellectual property protections.
- Innovative product counseling.
- Content marketplace development.
- Privacy and data security, including biometrics.
- Copyright and trademark enforcement and protection of brand integrity.
- Advertising, marketing, and promotions.
- Product liability counsel.
- Patent litigation.
We provide legal guidance and strategic insights across the immersive technology sector, from content creation to monetization.
Product Counsel & Content Marketplaces
Our active role within the immersive technology landscape helps us assist clients in the development, distribution, monetization, and protection of content and products.
Our additional competencies include advertising, marketing, and promotions; compliance with the Americans with Disabilities Act and other accessibility laws; in-game currency, such as cryptocurrency and non-fungible tokens; and comprehensive counsel and litigation guidance in the realm of privacy and data security, including biometrics.
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Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.
Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.
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