Masahiro Noda

Masa Noda's practice includes all aspects of trademark, copyright, and unfair competition law. With his deep understanding of the law coupled with a business-minded approach, Masa provides counsel that is both seasoned and practical in the areas of brand development, trademark clearance, and prosecution. Masa is equally adept as a litigator, handling disputes involving trademark and copyright infringement, false advertising claims, U.S. Trademark Trial and Appeal Board proceedings, and breach of contract and internet-related matters. He also regularly works on IP licensing, merchandising, anti-counterfeiting, data privacy and cybersecurity, contract disputes, acquisitions and divestitures, commercial exploitation of IP, and due diligence reviews.

Masa's clients include both established and startup companies in industries including consumer retail, personal care products, food, restaurants, fintech, fashion, entertainment, and media.

As a bilingual native Japanese speaker, Masa has a keen understanding of Japanese business culture and often serves as their go-to U.S. outside counsel. From this distinct perspective, he can provide enforcement and litigation strategy in Japanese, which many Japanese companies find to be helpful and invaluable.