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Masahiro Noda

Profile photo for Masahiro Noda
Profile photo for Masahiro Noda
Partner

Masahiro Noda

  • Chair, Japan Practice

As a highly regarded international advisor to the world's leading brands, Masa tenaciously fights for his client's interests and provides practical and cutting-edge counsel.

Masa Noda's practice includes all aspects of trademark, copyright, and unfair competition law. With his deep understanding of the law coupled with a business-minded approach, Masa provides counsel that is both seasoned and practical in the areas of brand development, trademark clearance, and prosecution. Masa is equally adept as a litigator, handling disputes involving trademark and copyright infringement, false advertising claims, U.S. Trademark Trial and Appeal Board proceedings, and breach of contract and internet-related matters. He also regularly works on IP licensing, merchandising, anti-counterfeiting, data privacy and cybersecurity, contract disputes, acquisitions and divestitures, commercial exploitation of IP, and due diligence reviews.

Masa's clients include both established and startup companies in industries including consumer retail, personal care products, food, restaurants, fintech, fashion, entertainment, and media.

As a bilingual native Japanese speaker, Masa has a keen understanding of Japanese business culture and often serves as their go-to U.S. outside counsel. From this distinct perspective, he can provide enforcement and litigation strategy in Japanese, which many Japanese companies find to be helpful and invaluable.

Education & Credentials

Education

  • Benjamin N. Cardozo School of Law, J.D., 2004
  • University of Michigan, B.A., 1999

Bar and Court Admissions

  • New York
  • California
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. Court of Appeals for the Fourth Circuit
  • U.S. District Court for the Eastern District of New York
  • U.S. District Court for the Southern District of New York
  • U.S. District Court for the Central District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California

Additional Languages

  • Japanese

Professional Recognition

  • Listed in Thomson-Reuters, “Stand-Out Lawyers,” 2022

  • Listed in Acritas Stars™ Independently Rated Lawyers, “Star Lawyers,” 2021

  • Listed in The Legal 500 United States, "Intellectual Property – Trademarks: Non-Contentious(Including Prosecution, Portfolio Management, and Licensing)," 2020

  • Recognized in the World Trademark Review 1000—The World’s Leading Trademark Professionals, 2015-2024; California, Prosecution and Strategy (Silver); California, Enforcement and Litigation (Bronze); New York, Prosecution and Strategy (Silver); New York, Enforcement and Litigation (Bronze)

  • Listed in IAM Strategy 300 – The World’s Leading IP Strategists, 2019

  • Listed in Super Lawyers magazine, New York Super Lawyers, "Rising Star," 2011-2017

Impact

Professional Leadership

  • National Asian Pacific American Bar Association, Trademark Sub-Committee, Co-Chair
  • International AntiCounterfeiting Coalition, Member
  • International Trademark Association, Member

    Pro Bono Committee, Member, 2022-2023
    Parallel Imports Committee, Member, 2020-2021
    Trademark Reporter Committee, Member, 2010-2013

  • New York Intellectual Property Law Association, Member
  • New York State Bar Association, Member
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